C POSITIVE

NURSERY SIGNS 

"Early Detection, Vital Prevention" 

Working together with Derrik Yaw from Graph Studio and the creatives from Saatchi & Saatchi Dubai, this is one of our most collaborative work to date with a global scale involvement to work on these Animated Spots. This Child Cancer Awareness campaign brought together the creative talents of people from Mexico, Brazil, Dubai and Malaysia. The objective of this spots is to unmask the fear and taboo associated with cancer and save lives in the process, by using re-written nursery rhymes designed to educate adults and children about the basic symptoms of childhood cancer in the most friendly and effortless manner possible.

Client & Partners :

CPOSITIVE
GRAPH
BOARD_COMPILED-2
STORYBOARD
ELEMENT_SKETCH_02
ELEMENT_SKETCHES
CHARACTER_COMPILED-1
CHARACTER_DESIGN
STYLEFRAME_COMPILED
STYLEFRAMES
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SYMPTOMS
Nursery_Character_Thank_You

Credits

Creative Producer : Nicholas Lai

Animation Director : Mchenn Lim

Art Director : KK Lai

Technical & FX Director : Cheng Jiun Hao

Animator : Lee Chun Hoe

3D Character Modeling : Xavier Ou

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