KAO

ATTACK POWER WASH 

"Deep Cleaning Power" 

Working again with the marketing team from Kao, we were tasked to work on their New Communication campaign for the new packaging for Attack. The objective is to have ideas that can further focus on the features of bacterial removal of the product. We came out with the idea of using gas masks as a metaphor. Also with the COVID Pandemic that was picking up, it relates to our daily lifestyle of bacteria and germs prevention, making it more relatable to our audience.

Client & Partners :

KAO
DENTSU_X
ATTACK_2019_SCREENGRAB_COMPILED
SCREENSHOTS
BTS_COMPILED
BTS


Executive Producer : Nicholas Lai

Director : Kyle Soong

Assistant Director : Victor Chen

Production Manager : DG Feng Yee

DP : Tan Chee Yang

Gaffer : Pan Cheong


Image Head : Elaine Ng

Head of Art Department : Aaron Tan

Creative Director : Mchenn Lim

Art Director : KK Lai

VFX Director : Cheng Jiun Hao

Color Grading : Flamewood Creative

Credits

T3-22-17, Icon City, SS8/39, Petaling Jaya, 47300, Selangor, Malaysia
Phone: +60 123966794
Email: [email protected]

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