GSCM

LOGO IDENT 

"Brand is Experience, Experience is the Brand" 

We worked with GSCM's brand and marketing team to develop a logo ident for their new branding. We came up with a number of approaches for how we can portray innovation of the mind, bringing movies to life from script to screen. We settled on one approach that resonates with the clients. The direction we worked on is to show that Ideas starts from the spark in our minds. We went with bold colors of blue and purple, finally tying back to the brand's golden-ish yellow before revealing the logo.

Client & Partners :

GSCM
ICEBERG
01_BOARD_COMPILED-1
STORYBOARD
SCREENGRAB_COMPILED
STYLEFRAMES
EARLY_EXPLORE_COMPILED-1
EARLY_EXPLORATION
SIMULATION

Credits

Executive Producer : Mak Chee Choong / Nicholas Lai

Creative & Animation Director : Mchenn Lim

Art Director : KK Lai

Technical & FX Director : Cheng Jiun Hao

Animator : Lee Chun Hoe

Post Production : Iceberg Post

T3-22-17, Icon City, SS8/39, Petaling Jaya, 47300, Selangor, Malaysia
Phone: +60 123966794
Email: [email protected]

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