"Brand is Experience, Experience is the Brand"
We worked with GSCM's brand and marketing team to develop a logo ident for their new branding. We came up with a number of approaches for how we can portray innovation of the mind, bringing movies to life from script to screen. We settled on one approach that resonates with the clients. The direction we worked on is to show that Ideas starts from the spark in our minds. We went with bold colors of blue and purple, finally tying back to the brand's golden-ish yellow before revealing the logo.
Client & Partners :
Executive Producer : Mak Chee Choong / Nicholas Lai
Creative & Animation Director : Mchenn Lim
Art Director : KK Lai
Technical & FX Director : Cheng Jiun Hao
Animator : Lee Chun Hoe
Post Production : Iceberg Post
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