HOME ONE & PRO
German based ergonomic startup Dekstronic approached us to create product films for their standing desks Home|Pro and Home|One. The direction that we went wasn't only to emphasise the functionality of the desks, but to also show that they can be easily incorporated into a living space and provide an ergonomically-enhanced workspace. We did this by using simple limbo spaces and home environement as our background. We used combinations of beauty and dynamic shots to highlight the aesthetics and functionality of the products. As the main visuals are focusing on the product, we knew we have to work with composed soundtrack and sound design to further strengthen the film.
The main challenge of these 2 films were that Home|Pro and Home|One are generally the same product with extended features for the Home|Pro versions. so we went with different color combination of the tables, and a noticeable change of lighting and background for both the films to have a different feeling to them. We wanted to give a distinct difference to the audience, with Home|One looking as the more clean and minimalist look, and Home|Pro to have more warm and premium looking tones to it.
Client & Partners :
Creative Producer & Director : Nicholas Lai
Creative & Art Director : KK Lai
Head of Production : Cheng Jiun Hao
Animation : Lee Chun Hoe / Wendy Tsen
3D Modeling : Sellwyn Loh
Lighting : Lee Yu Hui
Storyboard & Concepts : Zoe Wong
Digital Compositing : KK Lai
Music Composition & Sound Design : TwoAm Music Global
Copyright @ Moog Studio Sdn Bhd. All Rights Reserved