"Ergonomic Reimagined" 

German based ergonomic startup Dekstronic approached us to create product films for their standing desks Home|Pro and Home|One. The direction that we went wasn't only to emphasise the functionality of the desks, but to also show that they can be easily incorporated into a living space and provide an ergonomically-enhanced workspace. We did this by using simple limbo spaces and home environement as our background. We used combinations of beauty and dynamic shots to highlight the aesthetics and functionality of the products. As the main visuals are focusing on the product, we knew we have to work with composed soundtrack and sound design to further strengthen the film. 

The main challenge of these 2 films were that Home|Pro and Home|One are generally the same product with extended features for the Home|Pro versions. so we went with different color combination of the tables, and a noticeable change of lighting and background for both the films to have a different feeling to them. We wanted to give a distinct difference to the audience, with Home|One looking as the more clean and minimalist look, and Home|Pro to have more warm and premium looking tones to it.

Client & Partners :


Creative Producer & Director : Nicholas Lai

Creative & Art Director : KK Lai

Head of Production : Cheng Jiun Hao

 Animation : Lee Chun Hoe / Wendy Tsen

3D Modeling : Sellwyn Loh

Lighting : Lee Yu Hui

Storyboard & Concepts : Zoe Wong

Digital Compositing : KK Lai

Music Composition & Sound Design : TwoAm Music Global


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47301, Selangor, Malaysia

Phone: +60 123966794

Email: [email protected]

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