KAO

ATTACK 30TH ANNIVERSARY 

"LONG LASTING PROTECTION" 

Kao Attack celebrates their 30th Anniversary and we were honored to be invited to come up with ideas to be presented to Kao Malaysia’s President Mr. Fujiwara Masaki and their Brand Team led by Jenny Yong. We came up with 3 ideas and “The Legacy” was selected. We had our pre-production done together with a few of our Head Of Departments to make sure that everything was pre-planned and according to the presented idea and Storyboard. We used the split screen technique to give a sense of time difference, with a Color grading treatment to show difference in the years. The focus on this spot is to show the evolution of Attack, and how they have improved over-time by following the change in lifestyle of their consumers.

Client & Partners :

KAO
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STYLEFRAMES
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SCREENSHOTS
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BTS


Executive Producer : Nicholas Lai

Director : Kyle Soong

Assistant Director : Eden Wan

Producer : Too Wai Hsiuh

DP : Tan Chee Yang

Image Head : Elaine Ng


Head of Art Department : Aaron Tan

Creative Director : Mchenn Lim

Art Director : KK Lai

VFX Director : Cheng Jiun Hao

VTR Operator : Wei Hong

Color Grading : Iceberg Post

Credits

T3-22-17, Icon City, SS8/39, Petaling Jaya, 47300, Selangor, Malaysia
Phone: +60 123966794
Email: [email protected]

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