"THIS IS THE FUTURE"
TNTCO, a Malaysian local streetwear apparel company founded in year 2013. TNTCO marks their 5 years Anniversary since the start of their operations in 2013. They have not only been emphasizing on the design and quality of their apparels, but also a story to each of their collection. This time around they wanted to take things to another level and engaged us. We came up with a concept to bring out the message that they always wanted to share to their audiences. We went for a Sci-Fi direction that reflects the phenomenon of the fashion industry, a story where TNTCO strives to give a lift in the people’s confidence. Our concept ANA:LOGUE uses prosthetics as the metaphor to fix what is missing in the futurustic Sci-Fi society, which reflects to “Confidence” in our current world today. Each apparel in this series is designed with a device and a story behind.
Client & Partners :
Creative Producer : Nicholas Lai
Art Director : KK Lai
Technical Director : Cheng Jiun Hao
Animators : KK Lai / Mchenn Lim
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