Early Detection, Vital Prevention

Working together with Derrik Yaw from Graph Studio and the creatives from Saatchi & Saatchi Dubai, this is one of our most collaborative work to date with a global scale involvement to work on these Animated Spots. This Child Cancer Awareness campaign brought together the creative talents of people from Mexico, Brazil, Dubai and Malaysia. The objective of this spots is to unmask the fear and taboo associated with cancer and save lives in the process, by using re-written nursery rhymes designed to educate adults and children about the basic symptoms of childhood cancer in the most friendly and effortless manner possible.

Client

  • C Positive

Role

  • Creative Direction
  • Directing
  • Art Direction
  • Animation
  • Project Management

Storyboard

Concept Sketches

Characters

3D Assets

Styleframes

Symptoms

Final Animation

Thank You