Look Sharp Live Smart

“2018’s GQ Men Of The Year Award” was held in Shanghai, September this year. There were 15 outstanding award winners that received the specially crafted Men Of The Year trophy, by GQ that evening. These winners shared their stories sincerely and also shared the changes and glory of this era to the public through in-depth dialogues.

We had the pleasure to work with Spectro Visuals once again, by working closely with their Executive Producer, Howard Foo. We worked on 2 main content for this event, one being the design and Animation during the announcement of Award Winners, and another content that Introduces the new GQ IP’s that they are going to bring in for their audiences. We came out with 4 sets of Design for the Award Ceremony, to be used across for all 15 Award Winners.

The objective of the IP content is to gather more reach and engagements from their audience, both old and new. Most of the audiences spend more time online reading than offline (Books/Magazines). Therefore GQ came up with new contents for the Digital Market for their audience.

Event Day

Client

  • GQ China
  • Spectro Visuals

Role

  • Pre-Production
  • Art Direction
  • Motion Design
  • Project Management

GQ IP Storyboard

GQ IP Styleframes

GQ IP Final